Evolving a Business You Don’t Want Into One You Do with Ron Tonini
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Keeping up with changes in technology and suggestions from others can force your business into a place you don’t want to be. When that happens, what do you do? How do you adapt a business during lightning speed changes? How do you evolve a business you don’t want into one you do?
To tackle this issue, I (Kyle) chatted with Ron Tonini, a Co-Owner and the CEO of Picture Marketing. Ron shares the changes and challenges he’s seen over the past 20+ years as technology and customer whims resulted in evolution of his business. He discusses the value of combining passion with product, staying fresh, surviving cycles in business, and the marketability of simplicity.
“Reinventing the product… really rejuvenates your enthusiasm for it all.”
What You’ll Learn
Forced into being a service
Evolving into what you want to be
Combining passion with product
Staying fresh
Surviving cycles
Rejuvenation through reinvention
Marketability of simplicity
Recommended Resources
Connect with Ron Tonini
Ron is a Co-Owner and the CEO of Picture Marketing, a turn-key photo sharing solution to increase brand participation. Ron says…
“Since 2000, my partners and I have been passionately striving to perfect the use of consumer photos and videos in brand-based advertising efforts. We’ve developed Apps for both Android and iOS that allow any company to enlist its own employees as photo-taking brand ambassadors for the brand. Picture Marketing was born out of my passion for database marketing and lead generation.
Prior to founding Picture Marketing, I served as President of Don Ton Associates, where I positioned the company to take advantage of the advent of the Internet by developing multiple web-focused marketing efforts including the CruiseNet, CruiseBid and CruiseWatch web properties, which were subsequently purchased by American Express.”
Linkedin - Picture Marketing Inc.
ron@picturemarketing.com
CONNECT WITH KYLE MALONEY
Kyle Maloney is a Senior Account Executive at FullStack PEO and co-host of the Savage to Sage podcast. As a high energy Human Resources professional with a strong cross-cultural background and experience, Kyle brings the ability to lead and implement effective Change Management. His policies and procedures enhance overall morale and productivity of both employees and companies.
CONNECT WITH DANIEL FULLER
Daniel is a partner and the VP of Business Development for FullStack PEO and co-host of the Savage to Sage podcast. He is passionate about seeing people, leaders, cultures, and organizations develop. He says, “When I have the honor of being a part of that maturation process, it's even more satisfying. My life and work are given to empowering teachable, humble, and hungry leaders and teams to create and sustain joyful, strategic, and productive environments.”
daniel.fuller@fullstackpeo.com
CONNECT WITH FULLSTACK PEO
FullStack PEO is turnkey HR for emerging companies. They provide a wide ranging, comprehensive, scalable solution that removes the human resource, compliance, and payroll headaches from a company’s to-do list. Their motto and driving value is “You take care of your company, we’ll take care of your people.”