Being a CEO and a Mom of 4 with Tiffany Sauder
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Tiffany Sauder is the CEO of Element Three and a mother to four daughters. Tiffany shares that her background in business and finance was unusual in the marketing space, but that is what set her and her firm apart from other agencies. She details the early savage days and how she really dove headfirst into learning the marketing space so she could determine the differentiating factor, and really maximize that difference.
“I started to see that the fact that I had a business background was really unique. Most business owners had come from the art side or they were writer, or they had been journalists. They came really from the industry background and had to learn the business. I came at this totally different and that I understand business and what we’re trying to help people do is win in their business. We’re not just trying to create work that wins awards... I started to see the thing that we could compete on is our business acumen and the way that we took this thing of marketing that is wildly misunderstood by almost everybody who buys marketing.”
Tiffany has great insight on what it looks like to be a leader of a team, and the importance of humility and transparency, both as a leader and in relationships with clients. We talk about how this has shaped her personal journey and that of Element Three, as well as how those traits have played a role in moving her team through the covid pandemic. We also discuss the balancing act of being a CEO and a parent, and what it looks like to do both.
To hear more from Tiffany be sure to check out her LinkedIn profile at: https://www.linkedin.com/in/tiffanysauder/, or for more information about Element Three, go to: https://elementthree.com/
Topics in this episode:
The data and strategy of marketing
What “savage” looked like in the early days
Where most of your time is spent in the first five years as a business
How she learned the landscape of the marketing industry
The difference in time spent in the early years versus now
What it looked like to pitch to clients in the early days
Shedding the expectation of perfection
Navigating your team through a crisis
How Element Three maintains and lives out the values they instilled in the company culture